Web Design

The Buyers Journey starts with the buyer’s initial interest in the product or service. This can come from an initial pain/problem point or the buyers initial search for solutions.

No matter how far our buyer is in the awareness stage, the strategy is the same. We create a buyer profile, and build a funnel for that profile. We have a wide range of tactics to build these funnels with advertising platforms like Adwords, Google Shop, Facebook Shop or marketing techniques like influencer marketing, social media and SEO.

Once the buyer is on our site, we build a user journey for that buyer thoughout the site. We look at the user experience of category pages and make sure there is a clear categorisation and filtering of products. Our aim is to make it easy for customers to get a complete view of the products they are considering for comparison.

We take great care in our Information architecture and hierarchy throughout the site, but most importantly on the product page. We use large professional images to quickly sell the product or service, making sure the most sought after information is clear and stands out i.e. product, USP, reviews and price.

This is all about giving customers no reason to say no. What are the customers concerns before closing the deal? Close those concerns and we will close the deal.

We can consider common concerns and how to best answer them but we still have a problem unique to the e-commerce world. We don’t know specifically what the customers concerns are, and we must answer them within the customers limited attention span. This is the secret to a conversion.

The key here is Information Architecture. We layout the site and the information in a hierarchy that matches the user’s buyer journey. We then follow up with analytics, heatmaps and recordings of real-world use and continuously improve based on this feedback.

We build trust with the user throughout the journey, by building fast, professional sites that are secure with SSL and PCI compliance. We give them clear information on deliveries, returns and support, and make this information accessible to the user to reassure them that they are safe in their decision with us.

A highly converting site is nice and all, but are you still leaving money on the table?

With a good foundation to grow on, we have thousands of tactics to improve conversions such as; remarketing to customers who abandon their cart, recommending products based on browsing history and upselling products that the customer might miss at the checkout.

We build growth loops into the user journey to stop the business from hitting a plateau. We encourage customers to review and share your site on social media or directly through word of mouth to create more business and build more trust in your brand. We set up incentives that encourage the customers to keep coming back, to give you repeat custom so that your business starts to snowball.