Martin Phillips Website
The Challenge:
• To redevelop and upgrade a responsive eCommerce website showcasing the entire Martin Phillips product range to drive sales online.
• To have the potential for additional products and ranges to be showcased inline with overall seasonal marketing strategy.
• Therefore the website design needs to make it easier for customers to make a booking and place an order.
Our Approach:
The main navigation was designed to incorporate the most common categories representing the main Martin Phillips product range. The UI and UX designed to tackle customer problems with simple solutions.
An advanced mega menu was introduced to allow customers to browse by sub-category. For example: room choice, colour, type and price options. This search filter allows users quick access to meet their specific requirements.
Overall site search auto-complete helps users navigate to specific ranges or types by making suggestions as they type. The ability to order a sample, book a measure and a favourites options for comparisons were also added to help ease customer buying decisions. A room visualiser was incorporated to assist customers where the ‘seeing is believing’ approach would benefit in closing the sale.
The Results:
