In December, we were tasked to create a campaign to run from Christmas week until the New Year to target an audience on Facebook & Instagram who would be interested in their Summer Sun packages. So, how did we do this? Well...

Firstly, we had to tease ourselves away from over-indulging in ‘researching’ their website. Once we met as a team, we brainstormed, created a brief and our design team went to work and created some beautiful, eye- catching design visuals.

Lake Garda
Majorca 2

Once the design visuals were ready to go, our digital team worked on a strategy to create a Facebook & Instagram campaign that not only looked great, but targeted the right audience at the right time, who are in the market to browse and purchase holidays.

This campaign generated great results!

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