It’s showtime! kbb is the UK’s largest gathering of the world’s best kitchen, bedroom and bathroom suppliers, all under one roof.
This fantastic event is held every two years so from 6th-9th March, kbb took over the NEC in Birmingham. We were excited to attend with our client BA, to showcase their captivating stand through social media channels for both BA & Blossom Avenue.
Before the event...
Before we attended kbb, we curated a plan for the digital marketing channels to ensure that we were promoting all aspects of the show, while showcasing the products through the correct tone of voice and messaging on each channel. We worked closely with the marketing team at BA and also the videographer, to ensure that we had a plan of action for the show. After numerous meetings on the run up to the show, we were ready to head to kbb!
It's time to go to kbb...
After an early morning start, we were off on our travels to kbb. To build up anticipation before the show opened, videos were shared on their social channels of the beautiful stand. While at the show, we captured photography and videography, that were turned into social posts, videos, Instagram stories and Instagram Reels. With lots of new product launches throughout the show, it was important to showcase and highlight these to their key audiences.
It was extremely rewarding to hear from members of the BA team and other brands at the show on how we showcased BA & Blossom Avenue so effectively through our social channels. It’s important to keep the buzz of the show continuing from start to even after the show itself has finished. Creating a presence for the brand and making attendees know that BA & Blossom Avenue were at stand N70 in Hall 18 was the main goal, along with creating enticing social media content that would delight, engage and convert.
Time to say goodbye to kbb for 2022...
What an incredible show kbb 2022 was! After a successful show for BA, we couldn’t have been more delighted to be a part of it. We are so lucky to work with our client BA and to work alongside them as an extended part of their marketing team. Being able to bounce ideas off each other is the ideal situation to be able to get the best for the brand.
It was also fantastic to meet so many of the amazing BA team who are located across the UK & Ireland. When a team is so passionate about what they do and engage with you when curating the social media content, it makes the output on the digital marketing channels even better than you could ever expect. So, thank you to #TeamBA and roll on kbb 2024!
