Omniplex Cinema Group are located throughout cities and towns in Ireland and Northern Ireland. We embarked on a branding campaign to promote what's great about Omniplex. The goal was to remind customers about their superior seats, sound, screens and snacks ensuring the customer knows how important these are to the overall cinema experience.
Walker created an outdoor advertising campaign which ran across billboards throughout Northern Ireland. The aim of the campaign was to remind potential customers about everything that is great about Omniplex.
Modern consumers are very quick to spot an advertisement and ignore it, they may even do it sub-consciously. To counter this, it is important to use a "social" tone when using Facebook Advertising. We ran a Facebook Canvas campaign showing users the different reasons to love the cinema, ensuring the Omniplex brand is front and centre of all points.
We also ran a "Guess the Movie" campaign that had quirky snack images relating to recent Blockbusters. This allowed users to interact with the content, and proved to be a very successful form of digital marketing.
Our message was that Omniplex Cinemas were better than the competition, so we needed photography to reflect this. We captured the different aspects of a cinema trip, showing the Omniplex standards that await potential customers.