The underlying campaign message was ‘your donations help local people’ with a particular focus on younger people. In an increasingly saturated Christmas advertising market it was important that the creative was attention grabbing and the appeal message had a clear call to action.
For the campaign we produced adshels and billboards in key locations and digital assets for use on various social media platforms, including Facebook, Instagram and LinkedIn. Animated Google adverts were also produced and targeted for display on multiple websites.
It was great getting to know and work with the involved team in Chest Heart and Stroke, following the success of the Christmas campaign, we’re excited about working in the future with NICHS.