The campaign was supported by SuperValu ambassadors including chef Noel McMeel and Sarah Patterson, owner of The Little Pink Kitchen. Our ambassadors carried out cookery demonstrations with helpful tips and tricks for viewers.

This campaign and others also involve a variety of media to promote the campaign including radio advertising, ambient advertising and outdoor advertising. Plus support for ongoing campaigns across TV and digital advertising platforms.

The recent Let’s Cook campaign, which aimed to inspire customers to get back into the kitchen and cook from scratch. It involved cookery demonstrations and food sampling at a number of high footfall events across Northern Ireland, including SuperValu Bra Walk, Irish Game & Fine Food Festival, Dalriada Festival and Slow Food Festival. We managed all aspects of event planning and management.