Gordons Chemists tasked Walkers with giving their Christmas creative a refresh with new visuals for their 2021 Christmas Campaign. They wanted to refresh their Christmas theme but still maintain a consistent brand look and feel with their key colours. In keeping with the brand but refreshed look and feel.
In March, we met with the client and discussed how they’d like to go forward. Working with them, we discussed the current market and competitors, and what design elements they wanted us to explore. The Walkers team started with a mood board, looking at the brand journey Gordons have had with their Christmas creative. We wanted this new Christmas creative to have real stand out appeal against our client’s competitors yet still very on brand and enable customers to instantly recognise the Gordons brand. We looked at various colour schemes, from the usual Christmassy red and gold tones but decided on the strong Gordons Chemists brand colours of a light blue and a rich navy. The colours were therefore based on a continuation of the brand but adding a Christmas look and feel to ensure in store ‘stand out’.