Social Media Strategy:
wagamama are a well-established brand in the hospitality industry worldwide but we needed to ensure that they stood out locally. A social media strategy was important to ensure that we were reaching out to the correct consumers effectively, to in turn create more engagement on social, more traffic to their website, and therefore more sales. So, what should be incorporated into a social media strategy?
Ask yourself the 5W questions:
The 5W questions can be changed and altered in many different ways, however the methodical process of asking who, what, where, when, why questions, is a way to focus on what you want to achieve and how you are going to achieve it.
So, when wagamama asked us to undertake their social media, we asked ourselves the above questions to ensure that we knew what they wanted to achieve and how we at Walker were going to accomplish their goals, with the intent of always exceeding these.
Since managing wagamama social media from the beginning of 2019, we have seen their social media grow with an increase in Facebook likes, Instagram followers and engagement levels. At the beginning of 2020, we saw their website views increase by 169%, generated from traffic campaigns on social media. By using a variety of engagement and traffic campaigns on social, we were able to continue to increase both engagement on their social media platforms and traffic to their website.
Working on the creative and design assets for wagamama has proved a challenge for our designers as it gives them cravings after looking at the delicious foodie photos all day! While creating a local personality to the visuals, we always ensure that the creative is in line with the global brand guidelines. We also organise photoshoots at the restaurants, to update the food library, upcoming promotions and to promote the local staff called wok stars! This allows our team to showcase the local community. This hyper-local approach helps create an emotional connection on social media bringing a local face to a global brand.
Working with a local marketing agency can strongly benefit your business:
If you are open to change and want to grow your business? Get in touch today: firstname.lastname@example.org