Walker worked with the Ulster Bank Business Banking team when planning the Boost campaign.
This campaign was launched at the MAC, Belfast. We designed and produced all assets for a TEDx style event, before delivering throughout Northern Ireland.
Ulster Bank have an abundance of printed materials. These materials must reflect the transparency of the bank in all matters. We work to
ensure that all content is designed and laid out in a format that is easy for
the end-user. We use tables, infographics, bullet-lists and icons to ensure that all content is in digestible chunks.
As with all financial information the banks internal compliance team check the accuracy of all details.
As a brand guardian, we are very conscientious in how the brand is applied across all formats, as well as how this resonates with the customer. The following is some of the work we have undertaken with Ulster Bank.
This includes branding the ‘Bank on the Wheels’ and the 'Emergency Cash' message. We were also tasked with the internal branding and dressing of 10 Ulster Branches in the Republic of Ireland, as well as branding of the 'Easycash Network'.
Ulster Bank have a CSR strategy and have internal business community partners. Some of the events that we have worked on with the Dublin and Belfast locations include the 'One week in June' annual fundraising efforts which support local charities. In all the messaging it is important that the brand is consistent, visual and considered.