Throught the event, the attendees were shown various videos produced by Walker. Each award winning store had their own video showcasing why they won the respective award. The videos also included interviews with senior management, as well as aspirational videos showing the future of the brand.
Walker provided support in the planning, organisation and management of the event as well as set design, print design and other creative requirements.
Twenty eight finalists were recognised as retailers competed in 13 categories which were sponsored by Britvic, Coca-Cola, Hovis and Kerry Foods, with the highest accolade being ‘Store of the Year’. The evening, hosted by TV presenter Claire McCollum, was a huge success with a Great Gatsby themed drinks reception, 3 course meal, awards and entertainment.
Walker designed all print materials for the Musgrave Conference 2018. This ranged from posters and flyers to the conference programme.