Nutgrove Arts Festival 2020
Nutgrove Shopping Centre has been supporting the arts through their popular local Arts Festival for the past ten years. Although this year, their 10th Anniversary, saw Covid-19 prevent centre events and activities. So we instead brought the 10 day Arts Festival online for the first time in a bid to continue supporting local artists, musicians and dancers and brightening up people’s news feeds.
Covid-19 has undoubtedly decimated the arts, with local musicians losing out on gigs, local artists unable to showcase their fantastic art at exhibitions, and local dance groups unable to publicly perform. This year, by bringing the Nutgrove Arts Festival online, we were able to help support the local arts and enable people to safely engage and enjoy from the comfort of their homes.
With the Arts Festival organisers, Robbie Hesse from Nutgrove and Denise Donnelly from The Doorway Gallery, we were able to bring the local community together through the arts and have online shows to create enjoyment, and help promote the musicians, artists and dancers as a result.
With a very busy and varied program, we utilised multiple social channels including Facebook and Instagram, as well as specific content for Youtube and TikTok to appeal to a variety of age groups.
"Can’t wait for a week of great art and live music!! Thanks Nutgrove"
- Hali Smith
We designed a creative unifying theme to brand each video contribution from local artists, musicians and dancers who wanted to help celebrate the 10th anniversary of the Nutgrove Arts Festival.
Keen to encourage Nutgrove social followers to be artistic themselves, we launched the Festival with a drawing competition and received some superb and creative entries!
With music events cancelled, we helped Nutgrove create a special Musical Evening on the Bank Holiday Monday that would bring some much needed musical cheer online...
"I love this. Fair play lads. I want to hear more. Well done Nutgrove s.c for showing us all the talent.”
- Carmel Smith
Nutgrove has long provided shoppers with fun family events for everyone to enjoy but this year has been unusual to say the least! Thanks to the Festival organisers and local artist Sarah-Jayne Reid, we were able to bring fun and engaging online art classes for children to take part in during the Arts Festival. This helped encourage children to be creative (and occupied) in the safety of their homes.
Halloween was always going to be very different this year but Nutgrove wanted to safely bring some spooky entertainment and so we provided storytelling videos with Wanda the Witch. Our recorded videos meant viewing enjoyment again and again for the delight of viewers.
The online Nutgrove Arts Festival has been a terrific challenge and a successful campaign; we are delighted that we were able to provide entertainment to our customers and support the local arts at the same time.
We look forward to next year’s Nutgrove Arts Festival and regardless of the Covid-19 situation, we can continue to promote and support clients and their community.
As we invest more time into Nutgrove’s social media, it is great to see a rise in page followers and likes, as we were able to share local talent with increased followers. Our engagement figures for the month of October were high (+59% from previous month) as we engaged with a variety of followers far and wide, and provided a great range of entertaining videos.
