The renowned Galgorm Resort and Spa, is one of Northern Irelands Premier luxury Hotel and Spa's. Walker was tasked with coming up with a media strategy and design for the pre-launch of the Spa, to create a buzz around the new spa and encourage pre-bookings, as well as a secondary launch campaign the following September with a ‘Now Open’ message.
The pre-launch campaign ran May to June 2015 with the strapline ‘Be the First’ across targeted, high traffic area 48 sheet sites in Greater Belfast, streetliners and Cool FM, Northern Irelands most listened to radio station. The campaign was enormously successful for the Galgorm generating over £750,000 worth of business in pre-bookings and bookings for the New Spa Village from May – September 2015.
We support the Galgorm in the media planning, placement and buying for promotions over key times in the year.