Citroen C1
As the appointed agency for Citroen in Northern Ireland, we promoted the Citroen C1 to a young a vibrant audience with eye catching creative and high profile spots targeting both catchment areas of Northern Ireland Citroen dealers and high traffic commuter routes.
48 sheets, 6 sheets and bus formats were the chosen media formats. The creative showcased an offer which was appealing to the target audience of the car, young and economically minded drivers.
