Centra
Walker has been working with Centra, Northern Ireland’s leading convenience store and part of the Musgrave Group for over 10 years. We plan and implement campaigns directly with their marketing team based in head office as well as directly with Centra stores based across the country.
A variety of media is used including TV advertising, video on demand advertising, outdoor advertising, radio advertising, ambient advertising, sponsorship, events and digital advertising. So whether it is an ambient box being dropped into Victoria Centre with a flash mob choir, fake snow and prize giveaways with CoolFM DJ Pete Snodden for ‘Lets Rock Christmas’ to instore activity, summer events, radio campaigns or supporting new stores everyday is different!
Recent campaigns include the launch of the recent Centra Live Every Day campaign in 2017 to re-invigorate the brand, to coincide with the revamp across the 80 plus stores. The Live Every Day campaign aimed to deliver an emotional connection with shoppers by helping them live in the moment and make the most of every day.
