Friends Goodwill Music Festival
Recently we worked with Mid & East Antrim Borough Council in promoting their Friends’ Goodwill Music Festival. We were tasked with driving awareness and footfall. The media channels chosen were social with ambient OOH advertising.
Our digital strategy and application revolved around adapting creative into an animated format and promote through vertical videos. The advantage of the vertical video allowed us to promote through Instagram stories. We also took advantage of Facebooks in depth audience breakdown to serve different messages to specific audiences.
This creative was also seen through some display advertising on websites frequently visited by the target market. On the weekend of the event, we helped drive footfall through Ad Walkers in the centre of Larne which also added a personal touch.
The results were terrific and saw great footfall to the event.