The involved the provision of a new core brand identity and branding assets with icons to illustrate the various entities of the products. Detailed customer research on the current brand identity were undertaken. This research along with the client aspirations for the organisation were used to fashion a new brand identity. It came complete with brand guidelines which will help maintain consistency going forward.
Elements designed to date include a new brand icon, product icons, email signatures, letterheads, business cards, POS items, merchandising, signage, posters and a suite of core brochures. This included copywriting support bringing a new tone of voice to all communication to match the new brand personality, conscious of the seriousness of the information that needs to be communicated.
We worked with Walker to develop a new brand and supporting communications material thereafter. They took a strategic approach to developing the brand, carrying out research groups to understand both customer and staff perceptions of the brand, coupling this with what the organisation was trying to achieve and the changes we were going through.
We are extremely happy with the outcome of the brand work and the way Walkers project managed it from start of finish. As the client, we were involved at many stages along the way to help shape the end result. The team we worked with were highly professional and really understood the ethos of our brand and what we are here to do. This can be seen in the design and language of our communcations.
The new brand has given Co-Ownership the capability to move into the digital world, which we have done with a new online application. The clean, simple and bright layouts have made it easy to communicate through a range of media. From board members to stakeholders, we regularly receive feedback on how well the branding looks at events and online, and we believe it will continue to make a strong impact for years to come. Thank you to the team at Walkers for making this project such a success and so enjoyable.”
The core selling brochures for Co-Own and Rent-to-Own was a daunting task with complicated information to be distilled before design, copywrite, proof, amend, reproof and finalise to go out to potential new home owners. So far the new brand and brand position has been extremely well received in the marketplace.