The involved the provision of a new core brand identity and branding assets with icons to illustrate the various entities of the products. Detailed customer research on the current brand identity were undertaken. This research along with the client aspirations for the organisation were used to fashion a new brand identity. It came complete with brand guidelines which will help maintain consistency going forward.
Elements designed to date include a new brand icon, product icons, email signatures, letterheads, business cards, POS items, merchandising, signage, posters and a suite of core brochures. This included copywriting support bringing a new tone of voice to all communication to match the new brand personality, conscious of the seriousness of the information that needs to be communicated.
The core selling brochures for Co-Own and Rent-to-Own was a daunting task with complicated information to be distilled before design, copywrite, proof, amend, reproof and finalise to go out to potential new home owners. So far the new brand and brand position has been extremely well received in the marketplace.