Walker devised and developed a concept to leverage Citroen’s sponsorship of the Ice Hockey team, the Belfast Giants. This engaging video content showcased the Citroen Dispatch Van and it’s features such as hands free sliding doors, different length options and ‘giant’ load volume. The Dispatch is driven into the middle of the ice rink at the SSE Arena, Belfast - the home of the Belfast Giants. The Giants then skate around the van with players filing out of the back in a fast paced display.
We also support the local Citroen dealerships with targeted, localised advertising and digital marketing campaigns. There was a mix of activities set up for the local dealers, we worked with the recognisable UK brand, but tailored it to the Northern Ireland market.