The 5 Golden Rules of Social Media for Business in 2020

Social media is of paramount importance in achieving a successful marketing campaign in 2020.

The 5 Golden Rules of Social Media for Business in 2020

Demi Wright
Demi Wright
Social Media Executive

Social media is of paramount importance in achieving a successful marketing campaign in 2020.

95% of businesses across the world utilise Facebook alone (Hootsuite, 2019). Social media is right at hand, quite literally. It is accessible 24/7 via mobile, tablets, laptops and more! Digital marketing is a rapidly changing industry and so it is important to create and implement a social media marketing strategy that is creative, adaptable and effective.

Check out my 5 Golden Rules as to why I believe that social media is important for your business:

Mobile drives 70% of web traffic to a business website
1.

Social media posts drive traffic to your website

Whether your post is on Facebook, Twitter, Instagram, Linked In or another social media channel, all posts share the umbrella effect of driving traffic to your business’ website. Driving traffic from your social media can be done either through organic posts or paid promotion. Mobile is the most popular device to view social media, as it drives up to 70% of web traffic from social media to a business’ website (CIODive, 2018).

2.

Social media creates brand awareness and builds a relationship with your audience

Social media is a key factor in creating brand awareness and this is obtained through the story/message you portray on your social channels. Your brand awareness works alongside relationship building with your audience, as there will be an increase in customer engagement via the brand awareness posts/campaigns. 80% of social marketers believe that their key strategy within social marketing, is to increase their engagement across social media (Sprout Social, 2019). This then in turn allows your audience to trust your brand, through the understanding and the consistent message that is portrayed on social media.

80% of social marketers believe that their key strategy is to increase their engagement across social media
3.

Social media allows you to target your key audience

It is important when creating a marketing campaign to know your audience and who you want to buy in to your business. Once you have this information, you can reflect this into your target audience on social media through demographic options such as the following:

  • Age
  • Gender
  • Location
  • Occupation
  • Marital Status
  • & so much more!

This allows you to get your posts seen from the target audience that you desire, which makes any paid promotion on social media channels more targeted and effective.

4.

Social media can enhance your SEO rankings

Enhancing your SEO through social media is very beneficial and can be effectively achieved (Hootsuite, 2018). Social media channels rank in search engines and so potential or returning customers may click on your social media link rather than your website, and so it is important to be active on social media and to make your profile engaging, fun and portray the message that you wish the consumer to comprehend.

5.

Social media drives sales for your business

For any business the return of investment on their marketing campaign is paramount. One of the great aspects about social media, is that you can track the number of sales and the revenue that has been produced from that campaign. Whereas, with traditional marketing methods such as adverts in newspapers and magazines, this can not be easily tracked to see how successful the campaign was. Also, did you know that 91% of smartphone users have either purchased or plan to purchase something that they have viewed from an advert on social media? (Google, 2017). The importance of social media and how it assists in driving sales to your business’ website is a key factor in the digital economy.

One of the great aspects about social media, is that you can track the number of sales and the revenue that has been produced from that campaign.
The importance of social media and how it assists in driving sales to your business website is a key factor in the digital economy

Struggling with your social media? Don’t worry you are not alone. Whether it’s delivering your message to key target markets, boosting brand awareness, creating lead generation or driving conversions and sales, Walker can help.

Would you like a tailor-made social media strategy created for your business?

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