Couple up with some Reactive Marketing
TONIGHT, on Love Island… three words some people wait all year to hear, three words some people dread. Whether you love it or loath it, Love Island is back and there’s no escaping it. 10 weeks of singles soaking up the sun on the search for love, or a few brand deals, and you’re going to know all about it.
Couple up with some Reactive Marketing
TONIGHT, on Love Island… three words some people wait all year to hear, three words some people
dread.
Whether you love it or loath it, Love Island is back and there’s no escaping it. 10 weeks of singles soaking up
the
sun on the search for love, or a few brand deals, and you’re going to know all about it.
It’s on our TV screens for an hour every weeknight, but it’s all over our social media pages every other minute
of
the day and the public love it. So, your brand should be talking about it too. How? By coupling your brand with
some
Love Island reactive marketing.
Account Executive
Monday 18th of July 2022
What is Reactive Marketing?
Reactive marketing is front and centre of many businesses’ social media marketing strategy. It’s when you react to events, news, topics, TV shows and memes in real time. Being proactive and planning your marketing is great, but the use of responsive, unexpected, and sudden posts can really help get your brand out there… especially when talking about something that the rest of the nation are too.
Here’s a few companies that are loved for their Reactive Marketing and just a few of their hilarious Love Island tweets so far.
So, why are brands and reactive marketing the perfect match?
It's not your usual type
It’s easy to get caught up in posting about your brand and your brand only. This can become repetitive for your followers and leaves your social media feed looking quite boring. If you are posting content that is relevant and relatable to your target audience it can get new people talking about your products or services. It’s also a lot of fun for your employees!
Be their type on paper
Want to be your customers type on paper? Reactive marketing really lets you show off your personality and helps build a better relationship with your customers.
Make mad moves
Reactive marketing shows just how creative your company is! Being able to act fast and throw together some amazing social media content shows your clients and customers how quick you can work.
Become a bomb shell
This is your chance to catch the eye of new customers! Some good reactive marketing is sure to get new people engaging and following your social media channels. Think of all the people who are tagging their friends in Love Island memes, you can even get involved and join in on the comments.
Reactive marketing may not be everyone’s perfect match so there are a few things you should think about first:
Your brands personality:
Be real! Don’t let the temptation of going viral steer you away from your brand and how you present yourself. Some brands are known to put out some risky reactive marketing that may cause a bit of a stir, if this isn’t part of the brand personality you have built don’t risk the negative impact it may have on your brand.
Brand association:
Love Island or other topical events may not be relatable to every business. But it’s important to think outside the box too. A great example of this this year is Specsavers, who are always on the ball with reactive marketing! Italian Davide is known to wear his prescription glasses under his sunglasses to get true HD vision in the sunshine.
Goals:
Keep your brand objectives in mind. If you want to appear more professional and polished, a few random reactive marketing memes might not look well on your social media feed.
Want to know more about how to implement Reactive Marketing or create a social strategy that is perfect for your business?
Then get in touch with our social team today: enquiries@walkercommunications.co.uk
