Mash Direct - Nourish Bowl Launch

Mash Direct recently ventured into a new territory, they launched their new on-the-go lunchtime meal in three global flavours.

Mash Direct recently ventured into a new territory, they launched their new on-the-go lunchtime meal in three global flavours. The new Nourish Bowls are available in many stores throughout the country and are expected to hit even more shelves soon.

We were tasked to create package designs for the three flavours inspired from Morrocco, China and Italy. Being a completely new offering, the brand identity needed to differentiate from their current product portfolio but be easily identified from the Mash Direct family.

Mash Direct’s famous red tractor was redrawn to suit the clear film design and to fit with the new style. Each design was inspired by textures and patterns from the country’s art and lifestyle - this gave the product a rustic/hand crafted feel but still conveying convenience.

Give them a go, they are handy lunch and a good way to taste the world! Enjoy.