The core advertising platform was creating the OOH billboard campaign which ran across NI sites.  This was then rolled out in a themed variation across digital and social platforms.  
From leaderboard and mpu formats supporting the outdoor campaign with a more quirky approach to social with and omn-nom-nom-iplex campaign.

Special photography of the cinema was commissioned to capture the best of standard and MAXX (premium large format) screens, the standard and leather rocker chairs, Dolby Atmos sound and all the yummy snacks available.

Omniplex
Omniplex
Omniplex
Omniplex
Omniplex
Omniplex

Social rollout included canvas and carousel ads which played on the themes, and was further supported with a little guess campaign that had quirky snack images relating to films for the Omniplex social followers to have a little fun with.

Omniplex
Omniplex
Omniplex
Omniplex
Omniplex
Omniplex
Omniplex