Walker have been working in a support role for Coors Light for over five years providing graphic design, videography, event management and sales promotion services. We maintain brand consistency in all forms of communication supporting the main above the line campaign with trade advertising and in bar tactical support as well as bespoke event management and sales promotion activity. Our challenge is to create engaging, innovative promotions which position Coors Light as a fun, aspirational brand encouraging paid for trial.
Recent work includes the roll out of their new visual identity across a number of projects - signage, OOH and support activity across a number of unstaffed promotions at two key periods during the year. Walker have helped Molson Coors create success with business builders over the years, rewarding consumer loyalty and strengthening their ever-expanding portfolio. Their recent Business Builder sent the main prize winner and someone of their choice, flying across to Denver in Colorado, Home of the Rockies!
Leanne Leckey, Customer Activation Manager for Molson Coors N.I. explained that, “Business Builders, such as this one, are a great way of connecting, interacting and rewarding consumers, both loyal and new to the brand.” Consumers have helped position Coors Light Packaged as the #1 in the On Trade. In addition to this position, Coors Light bottles are the fastest selling in the N.I On Trade. * (Nielsen NI On Trade, Value ROS, MAT to November 2017)