Walker Communications devised and developed a concept to leverage Citroen’s Sponsorship of the Ice Hockey team Belfast Giants. This engaging video content showcased the Dispatch Van and it’s features such as hands free sliding doors, different lengths options and ‘giant’ load volume. The Dispatch is driven into the middle of the ice rink and the Belfast Giants skate around it with players piling out from the back in a fast paced display.
We also support the local dealerships with targeted and localised advertising and digital campaigns. There is a mix of activities set up for the local client bringing it back to the Northern Ireland market and also using national creatives with dealership contact details.