The Walker team have worked in partnership with JComms to plan, design and execute a high-profile creative and media campaign for industry leading technology company Cayan. A campaign was needed to promote a huge recruitment drive in Belfast. We used a tailored mix of online, radio and outdoor in order to achieve maximum exposure.
Cayan is a company focused on transformative innovations in payments. Whether a business is looking for simple and reliable payment processing, to fully integrated, multichannel customer engagement platforms, Cayan is continuously developing new ways to unlock the power of payments
We designed the creative for outdoor and digital creative for Adshel Live and screens at various target locations in Belfast. This was supported online and with a radio campaign.
Further to initial meetings, chemistry sessions and research we understood the culture, values and the core of Cayan. The sort of company that we would like to work for and would happily recommend to a friend. The main product that Cayan operate is named ‘Genius’ we aimed to include this in the creative and used two straplines to reinforce this.
No ego, Just Genius – The idea being that we are not a company of egos and hierarchy’s and the just genius talks about the product but also implies that to Cayan all of their staff are Genius.
Work with Genius every day – This strapline compliments the first but with a more direct call to action. Genius is both the product and how Cayan see their collective team’s talents.
As some of the jobs are quite specialist with an engineering, technical background we added a bespoke piece of code on the creative that would resonate with the principal target audience. A message within a message.
The campaign is live as of April 2018 and looks great with real stand out appeal, and some subtle coding creative for our technical audience, see if you can work out what it means.