Martin Phillips Branding and Marketing
Martin Phillips Carpets with seven stores province wide is the largest independent flooring retailer in Northern Ireland. Walker Communications have established a great relationship and successfully managed this account since 2005. We have assisted in building the brand, raising awareness and driving sales to all the stores in Northern Ireland.
Over the past 13 years we have successfully implemented numerous tactical campaigns across a range of platforms including TV, radio, outdoor, digital and local press.
As a result of branding and tactical campaigns, stores outside Belfast improved dramatically with increase in both sales and margin resulting in two stores moving to bigger premises. Brands like Martin Phillips demand concrete results from their marketing activity and as their marketing agency for the past 10 years, this is testament to the successful activity and brand direction we have provided for them.
We have managed the social media element of Martin Phillips Carpets for over 2 years now. The page likes on their Facebook profile have increased by over 500% during this time and continue to grow. Reach on an average month is around 140,000 people. The stores very often find that people are showing products promoted on Facebook in store from their phones, and these are then converted into sales.
