Launch of the new DS7 Crossback

Our client DS Automobiles are excited to extend their offering by opening the first Northern Ireland DS Dealership. Walker Communications managed a campaign to boost brand awareness of the DS brand, leveraging their new DS7 CROSSBACK model with high profile outdoor bookings as well as a product placement in Victoria Square, one of the province’s most premium retail destinations.

For the outdoor sites including Thompsons Mill Banner, M3 Digital Screen and a 96 sheet at Belfast City Airport had a combined footfall/passing traffic of 3.1M over the course of the two week campaign, delivering fantastic reach for the brand. The DS7 CROSSBACK placement at Victoria Square allowed shoppers to see and touch the high end vehicle and engage with promotional staff to find out more. This was a success with over 400,000 shoppers passing through Victoria Square over the two weeks.

The launch of the DS Dealership itself was also a great event. Guest including Derry Girls star Jamie Lee O’Donnell were shown around the new facility and the vehicles on offer.