Asthma Society Branding

World Asthma Day

The client was in need of a memorable concept for World Asthma Day which aimed to raise awareness of their cause and to draw the target audience to their website.

We designed the AIR (ASK-INFORM-REACT) concept which was a definitive call to action for asthma sufferers, their friends and families. It communicated a simple message about the condition and directed people to the website to download a simple 10-point checklist. A coherent campaign designed around the ASK-INFORM-REACT concept rolled out across radio, facebook and the client’s website.

Project tagged:

• graphic design
• illustration

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