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Vicarage Field 21st Birthday
Birthday Promotion Campaign
Promotion event and competition to celebrate Vicarage FIeld's 21st birthday.
With one of the highest footfalls for a shopping centre in its region, celebrating Vicarage Field’s 21st birthday was an occasion to be marked with its customers.
Walker Communications came up with ‘21 reasons to love Vicarage Field Shopping Centre’ in 2011. Creating a giant Perspex box strategically placed in the centre, 21 prizes were on display, worth £2000, for one lucky winner. You simply had to try and guess the value of the box. As well as running a promotional event to launch the event with a DJ, music, birthday cake and balloons, giveaways, promotional people and entry forms, we worked with the local press to promote the centre and the event. A roaring success with 1000’s of entries, one lucky customer walked away with the lot!
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