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Ferrybank Relaunch Campaign
Shopping Centre Awareness Campaign
Working with the property agent, Dublin based Savills, on the upcoming ‘Ferrybank Shopping Centre’ in Waterford – Walker Communications helped re-launch an awareness campaign to developers and retailers about opportunities in 2012.
A fresh and engaging brochure was designed to give people a taster of what is available, which was supported by an ezine campaign directly targeted at key audiences. With an open rate of 60% the ezine was immediately successful and generated interest both online and via direct calls to the agent who were thrilled to get such positive feedback.
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